Yesterday, I got an email from Amazon, letting me know that my Prime card* would now get me 5% back at Whole Foods. What strikes me as interesting about the marriage of Amazon and Whole Foods is how Amazon is using Whole Foods as a unique beachhead in its rapid assault on other retail incumbents. … Continue reading Organic Foods. Prime Benefits.
I go through the punches, 4, 9, GROC, TOT — it’s more complicated than you think, and after you do it often enough, it begins to make a lttle song, that you hear words to, in my case “Hello (bing) there, you (gung) hap-py pee-pul (splat)”-the splat being the drawer flying out. — A&P, John … Continue reading Where Do We (Amazon) Go From Here?
The other day, I left the house and went on an invigorating ten-mile run. I log my runs pretty religiously – usually on MapMyRun, though that day I happened to use Strava – and have kept a close watch on my mileage since I started seriously running in 2013. And so I know with certainty that … Continue reading 4,000 Miles
Fast Company ran an article yesterday on how the gourmet food magazine Bon Appetit shot its entire March issue on iPhones. The magazine’s creative director, Alex Grossman, observed: I’m not going to say we were making fun of ourselves as we did it, but so rarely, in making a magazine, does it mimic real life. I’m … Continue reading Good Enough
The real reason that ignited my recent passion for Sous Vide was seeing Chef John’s recipe for duck breast right as I was wondering what to do with the Grow and Behold duck breast in my freezer. Not only did he make it look easy without any expensive equipment, but the finished product looks so amazing that you just have to check out the video yourself. I’ll wait..
While we haven’t spoken about sous-vide cooking on this blog before, it has been on my mind for years. If you’ve never heard of it, Sous Vide is a method of cooking sealed food in a temperature controlled water bath, letting it slowly rise up to its desired serving temperature. It is one of the main weapons of the precision cooking movement where instead of asking if you want that steak medium rare or medium, they might ask if you’d like it at 125 or 130 degrees. Furthermore this method allows for cooking that is much more even, such that the food is not only perfectly cooked in the center and well done on the edges but consistent throughout. The last and most important feature of sous vide is that it completely removes the stress/guessing involved in cooking food to desired temperatures.
Check out this super simple recipe for corned beef that will impress your friends! Chef John over at Foodwishes has really done a great job with this recipe. It has that same corned beef that you love, but with a built in side dish! Warning: Gratuitous picture after the break…