The other day, I left the house and went on an invigorating ten-mile run. I log my runs pretty religiously – usually on MapMyRun, though that day I happened to use Strava – and have kept a close watch on my mileage since I started seriously running in 2013. And so I know with certainty that … Continue reading 4,000 Miles
The Wall Street Journal reported the other day that news email subscription TheSkimm is rolling out a paid premium service. For some industries – mainly tech, politics, and news – the emergence of the email newsletter as the product has proved successful, with brands like CB Insights, Mattermark, and others using newsletters as either the crux of their product … Continue reading Email Blast from the Past
My guess is that, in the wake of Tesla’s enormous, $3 billion pre-order frenzy last week, Ford’s PR team scrambled to get flattering coverage of their own efforts, seeking to be cast in the same Silicon Valley light reserved for tech companies. A recent article in The New York Times speaks to that effort: Over the past year, Ford … Continue reading The Mobility Company
Slate has a long, well thought-out piece on NPR’s digital challenges and opportunities. Namely, NPR seems to be moving slowly as lots of other competitors – especially NPR veterans who’ve left the organization – roll out newer, more exciting audio programming: The debate also raised an even thornier and as-yet-unanswered question: What is the value of … Continue reading NPR’s Digital Challenges and Opportunities
Nieman Labs recently reported that Audible, the audiobook giant owned by Amazon, is getting into podcast distribution. Shan Wang writes: We appear to entering a phase of the market where podcasts — traditionally distributed via open RSS channels, available for download to any podcast app — are shifting into verticalized, producer-specific experiences. Think Earwolf’s Howl, … Continue reading The Podcast Market Solidifies
The New York Times recently profiled the British newspaper The New Day, which just entered the UK’s competitive media market. What makes the paper different is their aversion to, well, digital. The Times notes: What it doesn’t have is a website. Or an app. Or really much of a digital presence at all. The article continues … Continue reading It’s a New Day, But for Whom?
There’s a nice piece on Medium by a member of The Economist’s digital team that speaks to the 140 year-old publication’s active efforts to remain relevant to newer generations, which, in this case, amounts to a more aggressive digital strategy: social media, video, experiential marketing, interactive content, and so on. What I liked about the … Continue reading Let’s Get Digital