Apple is running much-heralded ad campaign, showcasing the iPhone 6’s powerful camera in advance of the release of its new Photos app. This campaign fits with Apple’s larger advertising motif of demonstrating not so much its products, but what you can do with its products:
https://www.youtube.com/watch?v=-LVf4wA9qX4
https://www.youtube.com/watch?v=IkWlxuGxxJg
Contrast this with the Android’s advertising equivalent of “speeds and feeds” — basically a technical gloss of the new Nexus’s megapixel count and screen resolution.
Silicon Spatula 