Let’s Get Digital

There’s a nice piece on Medium by a member of The Economist’s digital team that speaks to the 140 year-old publication’s active efforts to remain relevant to newer generations, which, in this case, amounts to a more aggressive digital strategy: social media, video, experiential marketing, interactive content, and so on. What I liked about the … Continue reading Let’s Get Digital

Page Views

December 2015 was a record month for Ben and me, in terms of page views on Silicon Spatula. We leveraged Facebook, Twitter, LinkedIn, word-of-mouth, and sympathy clicks from our parents to grow our monthly hits from just a few dozen a month to something much larger. However, as I’ve written, metrics remove, to a certain … Continue reading Page Views