CleanPlus℠

When I first got this email from United, about their new hygiene + cleaning standards, it just kinda rubbed me the wrong way. I had trouble figuring out why exactly it felt a little off, but I think I’ve boiled it down to a few things.For starters, it strikes me as odd that this new … Continue reading CleanPlus℠

Let’s Get Digital

There’s a nice piece on Medium by a member of The Economist’s digital team that speaks to the 140 year-old publication’s active efforts to remain relevant to newer generations, which, in this case, amounts to a more aggressive digital strategy: social media, video, experiential marketing, interactive content, and so on. What I liked about the … Continue reading Let’s Get Digital

Page Views

December 2015 was a record month for Ben and me, in terms of page views on Silicon Spatula. We leveraged Facebook, Twitter, LinkedIn, word-of-mouth, and sympathy clicks from our parents to grow our monthly hits from just a few dozen a month to something much larger. However, as I’ve written, metrics remove, to a certain … Continue reading Page Views

GoPro Goes Long

AdWeek reported yesterday that GoPro will award cash prizes on a weekly basis to users who generate some of the best content. The piece notes: “This is not a contest or gimmick—it’s an ongoing campaign,” said Zander Lurie, svp of entertainment at GoPro. “We envision that a key component of our strategy will be to share revenue … Continue reading GoPro Goes Long