GoPro Goes Long

AdWeek reported yesterday that GoPro will award cash prizes on a weekly basis to users who generate some of the best content. The piece notes: “This is not a contest or gimmick—it’s an ongoing campaign,” said Zander Lurie, svp of entertainment at GoPro. “We envision that a key component of our strategy will be to share revenue … Continue reading GoPro Goes Long

Shot on iPhone

Apple is running much-heralded ad campaign, showcasing the iPhone 6’s powerful camera in advance of the release of its new Photos app. This campaign fits with Apple’s larger advertising motif of demonstrating not so much its products, but what you can do with its products: Contrast this with the Android’s advertising equivalent of “speeds and feeds” — … Continue reading Shot on iPhone

Twitter Advertising Goes HoC

So, House of Cards has clearly struck a nerve in the Twitter advertising world. It’s actually a little clever. Is @Frank_Underwood the man for the job? #HouseOfCardsSeason3 https://t.co/wvblf8aPKy — Monster (@Monster) February 27, 2015 Welcome back, Frank. See you in 10 hours, Twitter. #HouseOfCards #bingewatching #GoCommando pic.twitter.com/S1qzKd3Syd — Cottonelle (@cottonelle) February 27, 2015 Just knock … Continue reading Twitter Advertising Goes HoC

Bringing It

Canon launched their “Bring It” campaign a few months ago, as part of the larger goal of, well, bringing SLRs to the consumer market, but for the purpose of shooting serious video, not just pictures. Based on the content featured in the ad, it seems as though Canon is trying to go nose-to-nose with GoPro on … Continue reading Bringing It

Just for Kicks

As I’ve written in the past, I’m a big fan of MapMyRun, an extremely versatile fitness tracking app that works on both iOS and Android. I use the free version, since I don’t mind the occasional Reebok splash page when I finish my runs, and $30/year seems a little steep for additional functionality that I’m … Continue reading Just for Kicks

One Shot, One Whiskey, One Beer: Scaling in the Beverage Industry

Last week, I stumbled across three great articles detailing the complexities behind beverage companies “scaling up,” and the difficulties behind maintaining both the quality of the drink, and the niche status of the product. Whiskey The first article, from NPR, is a quasi-expose of certain whiskey brands which sell under “small batch” or “handcrafted” labels, but … Continue reading One Shot, One Whiskey, One Beer: Scaling in the Beverage Industry