Apple is running much-heralded ad campaign, showcasing the iPhone 6’s powerful camera in advance of the release of its new Photos app. This campaign fits with Apple’s larger advertising motif of demonstrating not so much its products, but what you can do with its products: Contrast this with the Android’s advertising equivalent of “speeds and feeds” — … Continue reading Shot on iPhone
So, House of Cards has clearly struck a nerve in the Twitter advertising world. It’s actually a little clever. Is @Frank_Underwood the man for the job? #HouseOfCardsSeason3 https://t.co/wvblf8aPKy — Monster (@Monster) February 27, 2015 Welcome back, Frank. See you in 10 hours, Twitter. #HouseOfCards #bingewatching #GoCommando pic.twitter.com/S1qzKd3Syd — Cottonelle (@cottonelle) February 27, 2015 Just knock … Continue reading Twitter Advertising Goes HoC
Canon launched their “Bring It” campaign a few months ago, as part of the larger goal of, well, bringing SLRs to the consumer market, but for the purpose of shooting serious video, not just pictures. Based on the content featured in the ad, it seems as though Canon is trying to go nose-to-nose with GoPro on … Continue reading Bringing It
As I’ve written in the past, I’m a big fan of MapMyRun, an extremely versatile fitness tracking app that works on both iOS and Android. I use the free version, since I don’t mind the occasional Reebok splash page when I finish my runs, and $30/year seems a little steep for additional functionality that I’m … Continue reading Just for Kicks
Last week, I stumbled across three great articles detailing the complexities behind beverage companies “scaling up,” and the difficulties behind maintaining both the quality of the drink, and the niche status of the product. Whiskey The first article, from NPR, is a quasi-expose of certain whiskey brands which sell under “small batch” or “handcrafted” labels, but … Continue reading One Shot, One Whiskey, One Beer: Scaling in the Beverage Industry
Looks like Knob Creek Bourbon is following Coke’s lead with a create-your-own-label campaign for folks who like their drinks on the rocks. Thanks to Ilan Regenbaum at Venturing Capitalist for the Knob Creek tip. Continue reading Labels
Several months ago, I wondered why American Express didn’t offer some sort of tailored “$5 off $25” perk at Uber. After all, Amex is pretty aggressive when it comes to targeted promotions, and actively inks deals with retailers that cater to the tech-friendly and mobile-oriented crowd – the same crew that gets its lifts in Uber. In recent months, Amex has offered deals at iTunes, Dunkin Donuts, J. Crew, and Zappos – all brands that try to tap into the mobile audience. And, as I experienced firsthand, Amex’s app uses geolocation to provide targeted reminders of nearly-redeemed offers.
Android OEMs seem bent on making the most bizarre, alienating commercials they can manage. Samsung was the first offender – immediately below – but LG now seems to have taken the cake with its latest bit of insanity.
Not sure what tries my patience more – the length of the teaser, or the length of time between now and February 14th. Film noir feel? Check. HBO-ness? Check. Canceled Valentine’s Day Plans? You bet. Continue reading House…of…Cards…Returns…