Labels

Looks like Knob Creek Bourbon is following Coke’s lead with a create-your-own-label campaign for folks who like their drinks on the rocks.  Thanks to Ilan Regenbaum at Venturing Capitalist for the Knob Creek tip. Continue reading Labels

Uber ‘n’ Amex: Joined at the Hip Factor

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Oh, you bet I redeemed it. A grey tie goes with just about anything.

Several months ago, I wondered why American Express didn’t offer some sort of tailored “$5 off $25” perk at Uber. After all, Amex is pretty aggressive when it comes to targeted promotions, and actively inks deals with retailers that cater to the tech-friendly and mobile-oriented crowd – the same crew that gets its lifts in Uber. In recent months, Amex has offered deals at iTunes, Dunkin Donuts, J. Crew, and Zappos – all brands that try to tap into the mobile audience. And, as I experienced firsthand, Amex’s app uses geolocation to provide targeted reminders of nearly-redeemed offers.

Continue reading “Uber ‘n’ Amex: Joined at the Hip Factor”