Looks like Knob Creek Bourbon is following Coke’s lead with a create-your-own-label campaign for folks who like their drinks on the rocks. Thanks to Ilan Regenbaum at Venturing Capitalist for the Knob Creek tip. Continue reading Labels
Several months ago, I wondered why American Express didn’t offer some sort of tailored “$5 off $25” perk at Uber. After all, Amex is pretty aggressive when it comes to targeted promotions, and actively inks deals with retailers that cater to the tech-friendly and mobile-oriented crowd – the same crew that gets its lifts in Uber. In recent months, Amex has offered deals at iTunes, Dunkin Donuts, J. Crew, and Zappos – all brands that try to tap into the mobile audience. And, as I experienced firsthand, Amex’s app uses geolocation to provide targeted reminders of nearly-redeemed offers.
Android OEMs seem bent on making the most bizarre, alienating commercials they can manage. Samsung was the first offender – immediately below – but LG now seems to have taken the cake with its latest bit of insanity.
Not sure what tries my patience more – the length of the teaser, or the length of time between now and February 14th. Film noir feel? Check. HBO-ness? Check. Canceled Valentine’s Day Plans? You bet. Continue reading House…of…Cards…Returns…
When it’s not busy putting brick and mortar stores out of business, Amazon does exercise a pretty good sense of humor. Continue reading Amazon’s Sense of Humor