Amazon first took down Borders, and now it’s got its sights on the US Treasury. Now that Bezos & Co. are done capturing the book world, it’s going after currencies, announcing that it will be issuing “Amazon Coins” to Kindle owners for use in the development and purchase of games and apps on the Kindle platform. The exchange rate will be 100 Amazon coins to $1 US – though no word from Amazon if there will be any equivalent of the Federal Reserve in order to prevent a Bitcoin-like run-up in price.
Even though we think that “Kindle Coins” would be a better name, we do appreciate Amazon going back to its roots in depicting an Amazonian warrior/Katniss Everdeen on the currency’s face. But in the battle between women of the coin, it’s hard to tell who comes out on top – Susan B. Anthony or Sacagawea? We’d have to say it’s a toss-up.