Nieman Labs recently reported that Audible, the audiobook giant owned by Amazon, is getting into podcast distribution. Shan Wang writes: We appear to entering a phase of the market where podcasts — traditionally distributed via open RSS channels, available for download to any podcast app — are shifting into verticalized, producer-specific experiences. Think Earwolf’s Howl, … Continue reading The Podcast Market Solidifies
December 2015 was a record month for Ben and me, in terms of page views on Silicon Spatula. We leveraged Facebook, Twitter, LinkedIn, word-of-mouth, and sympathy clicks from our parents to grow our monthly hits from just a few dozen a month to something much larger. However, as I’ve written, metrics remove, to a certain … Continue reading Page Views
Black Friday has become an opportunity for consumers to end their Thanksgiving meal early and mass at the entrance of their nearest big box store, in anticipation of a morning light that will bring with it discounted TVs and marked-down skinny jeans. In the race to be the place for customers, stores are opening earlier, as well … Continue reading Camp in the Outdoors, Not Outside Stores
AdWeek reported yesterday that GoPro will award cash prizes on a weekly basis to users who generate some of the best content. The piece notes: “This is not a contest or gimmick—it’s an ongoing campaign,” said Zander Lurie, svp of entertainment at GoPro. “We envision that a key component of our strategy will be to share revenue … Continue reading GoPro Goes Long
Apple is running much-heralded ad campaign, showcasing the iPhone 6’s powerful camera in advance of the release of its new Photos app. This campaign fits with Apple’s larger advertising motif of demonstrating not so much its products, but what you can do with its products: Contrast this with the Android’s advertising equivalent of “speeds and feeds” — … Continue reading Shot on iPhone
If The Graduate is any indication, there’s a great future in plastics, and Apple seems to think so, too. In its ad for the new iPhone 5C, “Plastic Perfected,” Apple seeks to emphasize the new phone’s “unapologetic” plasticity. Continue reading “Just One Word: Plastics”
If Twitter partners with Amex to take on eCommerce, you can be sure that Facebook will make its own effort, too.
Continue reading “The Social Sell: Valentine’s Day Edition”
Some of you may recall our brief piece several weeks ago, where we wondered whether Microsoft is guerilla marketing the Surface. Thanks to Apple Insider, we now know that it is. Just thought we’d say “toldja so.” Continue reading Microsoft is Guerilla Marketing the Surface
I walked past this rather corporate graffiti yesterday in Williamsburg, Brooklyn. Is Microsoft taking a Banksy-esque approach to on-the-street advertising? Or is someone just putting Windows on the wall? Would love your thoughts. Continue reading Is Microsoft Guerilla Marketing the Surface?