Preinstalled Apps

Samsung’s newest flagship phone, the Galaxy S7, has received generally favorable reviews. One caveat seems to be that, like many other phones, the Galaxy comes preloaded with a frustrating number of preinstalled apps. The New York Times has an article succinctly titled “Samsung’s Smartphones Aren’t the Problem (Just Prune the Bad Apps).” In this piece, the Brian X. … Continue reading Preinstalled Apps

Good Enough

Fast Company ran an article yesterday on how the gourmet food magazine Bon Appetit shot its entire March issue on iPhones. The magazine’s creative director, Alex Grossman, observed: I’m not going to say we were making fun of ourselves as we did it, but so rarely, in making a magazine, does it mimic real life. I’m … Continue reading Good Enough

Dented Apples

Walt Mossberg wrote a column in Re/Code last week, highlighting what I’ve often felt: The iPhone is the best phone on the market (and its desktop hardware often among the best), but Apple’s own apps are pretty subpar. He cites iTunes for desktop, as well as Mail, Photos, and iCloud more broadly. Mossberg writes: I hold … Continue reading Dented Apples

GoPro Goes Long

AdWeek reported yesterday that GoPro will award cash prizes on a weekly basis to users who generate some of the best content. The piece notes: “This is not a contest or gimmick—it’s an ongoing campaign,” said Zander Lurie, svp of entertainment at GoPro. “We envision that a key component of our strategy will be to share revenue … Continue reading GoPro Goes Long

Shot on iPhone

Apple is running much-heralded ad campaign, showcasing the iPhone 6’s powerful camera in advance of the release of its new Photos app. This campaign fits with Apple’s larger advertising motif of demonstrating not so much its products, but what you can do with its products: Contrast this with the Android’s advertising equivalent of “speeds and feeds” — … Continue reading Shot on iPhone