Shot on iPhone

Apple is running much-heralded ad campaign, showcasing the iPhone 6’s powerful camera in advance of the release of its new Photos app. This campaign fits with Apple’s larger advertising motif of demonstrating not so much its products, but what you can do with its products: Contrast this with the Android’s advertising equivalent of “speeds and feeds” — … Continue reading Shot on iPhone

The Shack Could Come Back

RadioShack is an interesting sort of place. Much like your local CVS, Radio Shack sells a broad assortment of items at considerable markups, aiming at customers more interested in convenience than cost. “The Shack” has a pretty varied shelf, selling big ticket items like TVs and smartphones, as well as more mundane doodads like cables and chargers. Understandably, the business is rapidly shrinking, thanks to online behemoths like Amazon (which even has its own branded line of peripherals) and the reasonable variety of electronics now found in Costco, Walmart, and Target, wherein RadioShack operates the “Bullseye Mobile” counter.

Continue reading “The Shack Could Come Back”