At its lengthy announcement last Wednesday, Apple announced a number of new products, including the iPhone 6S, 6S Plus, iPad Pro, and the new Apple TV. As a number of outlets have been quick to point out, there was nothing truly revolutionary here. However, I think there were a number of compelling iterations that didn’t so much seek … Continue reading Subscribing to iPhone
Apple is running much-heralded ad campaign, showcasing the iPhone 6’s powerful camera in advance of the release of its new Photos app. This campaign fits with Apple’s larger advertising motif of demonstrating not so much its products, but what you can do with its products: Contrast this with the Android’s advertising equivalent of “speeds and feeds” — … Continue reading Shot on iPhone
Android OEMs seem bent on making the most bizarre, alienating commercials they can manage. Samsung was the first offender – immediately below – but LG now seems to have taken the cake with its latest bit of insanity.
I recently rediscovered Apple’s 2008 commercial for the original Macbook Air, and was surprised to find that it packed the same visual, emotional appeal that it did five years ago – even in the post-PC, iPad-centric era.
In the last few months, Apple has made two critical changes that reflect a shift away from its Jobs-era stance on hardware, and a compelling reorientation of its software. Continue reading “Threats and Adaptations”
We’ve employed our literary chops to write a brief, preemptive eulogy for RIM, in the style of John Milton’s Lycidas. Enjoy.
RadioShack is an interesting sort of place. Much like your local CVS, Radio Shack sells a broad assortment of items at considerable markups, aiming at customers more interested in convenience than cost. “The Shack” has a pretty varied shelf, selling big ticket items like TVs and smartphones, as well as more mundane doodads like cables and chargers. Understandably, the business is rapidly shrinking, thanks to online behemoths like Amazon (which even has its own branded line of peripherals) and the reasonable variety of electronics now found in Costco, Walmart, and Target, wherein RadioShack operates the “Bullseye Mobile” counter.