Starbucks is ramping up its coffee delivery service. Recode reports:
The national coffee chain will start offering a delivery option through its app in select Seattle neighborhoods on Wednesday, though the service will come with a $5.99 delivery fee, plus tip. The high cost is likely too steep for most sane people ordering a single beverage, but could be palatable to co-workers requesting multiple drinks in a single order.
Interns everywhere will no doubt rejoice.
The article goes on to mention that the delivery service will be subcontracted to Postmates. Broadly, I think that this is part of Starbucks’s plan to be anywhere, without needing to be truly everywhere. Given their integrations with Uber, I think Starbucks’s goal is to be your go-to coffee place, whether at home, on your way to work, or in the office.
And me? I’m still waiting for the Double-Shot Espresso Drone. It’ll give a a whole new meaning to red eye flight.