Looks like Knob Creek Bourbon is following Coke’s lead with a create-your-own-label campaign for folks who like their drinks on the rocks. Thanks to Ilan Regenbaum at Venturing Capitalist for the Knob Creek tip.
Looks like Knob Creek Bourbon is following Coke’s lead with a create-your-own-label campaign for folks who like their drinks on the rocks. Thanks to Ilan Regenbaum at Venturing Capitalist for the Knob Creek tip.
Silicon Spatula 
The coke idea of sharing with someone else is pretty brilliant.. taps into the ”sharing” era (no pun intended by the word “tap”)
If i were Coke, I’d also make an app to go with it and let ppl send $1 virtual giftcards that you could redeem at any store for a coke product
Now that I think about it, not sure if that pun made sense