Using ChatGPT to write Facebook Ads

As many folks have observed, ChatGPT has pretty remarkable potential for changing the way many of us work — particularly those of us in marketing. For those who might not be up to speed on ChatGPT, it’s an AI chatbot that can generate pretty convincing content. Continue reading Using ChatGPT to write Facebook Ads

Disney+ and Quibi. It’s a Small Screen World, After All.

Much has been written about Quibi — the streaming video service launched a few weeks ago by Jeffrey Katzenberg and Meg Whitman. The central conceit of the platform was that it was premised upon shortform, mobile-first videos – “quick bites,” thus the name Quibi. Unfortunately for its creators, Quibi has largely been a flop. Which … Continue reading Disney+ and Quibi. It’s a Small Screen World, After All.


When I first got this email from United, about their new hygiene + cleaning standards, it just kinda rubbed me the wrong way. I had trouble figuring out why exactly it felt a little off, but I think I’ve boiled it down to a few things.For starters, it strikes me as odd that this new … Continue reading CleanPlus℠


Looks like Knob Creek Bourbon is following Coke’s lead with a create-your-own-label campaign for folks who like their drinks on the rocks.  Thanks to Ilan Regenbaum at Venturing Capitalist for the Knob Creek tip. Continue reading Labels

The Facebook Ad

Facebook posted its first ad this morning, depicting, among other things, chairs, airplanes and bridges – in short, the things that connect us. The minute-and-a-half long spot, produced by Wieden+Kennedy, places gentle violin strings over images that are both urban and rural, developed and developing, young and old – all of them rather banal. The … Continue reading The Facebook Ad


There seems to be nothing new under the sun – er, fire, that is.  Mercedes-Benz just unveiled a fiery brushstroke design that its marketing gurus have dubbed “Aesthetics S.” Interestingly, the whole fiery car outline motif seems to have been begun by Infiniti last year, under the marketing tagline of “Inspired Performance.”  Compare the designs … Continue reading Brushstrokes