Yesterday, Disney announced that its profit dropped to $1.36 billion on $11.34 billion in revenue, reflecting a dip in the company’s margins, despite growing revenue. I found the earnings report fascinating in that it reflects the company’s profound diversification into non-film endeavors: the movie division booked only $234 million in profit, representing only about one-fifth of the company’s overall haul. In contrast, its parks and resorts unit pulled in $577 million in operating income. It’s interesting then, that the House that Walt Built quite literally makes twice as much money on movie-related pushes as it does on the movies themselves. We might sooner expect a recreation of the Death Star in Disney World before the Pentagon. Or Kickstarter.