HBO’s Numbers

Yesterday, HBO announced that it had 800,000 subscribers on its standalone streaming service, HBO GO. CEO Richard Plepler was optimistic: “I wouldn’t say only 800,000 subs,” Plepler said in a response to an analyst who had used the word “only” in his question. “We’re just getting started. … I think we’re going to make a lot … Continue reading HBO’s Numbers


Jay-Z recently revealed his plans for Tidal, a high-fidelity music-streaming service. The key differentiators are: Tidal will have no free tier Tidal will have a $10/mo compressed quality option, and a $20 CD-quality option Tidal will offer equity stakes in the company to artists I’m a little skeptical that Tidal will succeed. Spotify and Pandora are … Continue reading Tidal

Twitter Advertising Goes HoC

So, House of Cards has clearly struck a nerve in the Twitter advertising world. It’s actually a little clever. Is @Frank_Underwood the man for the job? #HouseOfCardsSeason3 — Monster (@Monster) February 27, 2015 Welcome back, Frank. See you in 10 hours, Twitter. #HouseOfCards #bingewatching #GoCommando — Cottonelle (@cottonelle) February 27, 2015 Just knock … Continue reading Twitter Advertising Goes HoC

An Ad for HoC

Netflix dropped a new House of Cards trailer on us yesterday. As expected, it features the Underwoods presumably involved in various nefarious acts, and, perhaps, facing the consequences. Based on the trailer, here’s what we know for sure: 1. As in previous seasons, House of Cards will feature motorcades of black SUVs and flashing sirens, generally … Continue reading An Ad for HoC