Finance Apps and their Contents

The other day, I got an email from Chase, letting me know about some offer I had waiting for me, provided I downloaded Chase Pay, their digital payments app. When I went to the App Store and searched for “Chase Pay,” I discovered three rather distinct Chase banking products, which, taken together, nicely represent a … Continue reading Finance Apps and their Contents

Let’s Get Digital

There’s a nice piece on Medium by a member of The Economist’s digital team that speaks to the 140 year-old publication’s active efforts to remain relevant to newer generations, which, in this case, amounts to a more aggressive digital strategy: social media, video, experiential marketing, interactive content, and so on. What I liked about the … Continue reading Let’s Get Digital

Journaling

Two days ago, I hit the 200-day mark in my journaling app, Day One. This number isn’t particularly impressive in and of itself – it’s only seven months worth of writing, and there are plenty of people who’ve written for far, far longer – but it is nice to have a record of consistency. I … Continue reading Journaling

Repatriation

money-stacks-1024x768Guess which firm and founder fits the following example:

A once-dominant company, brought to its knees by competition from Apple and Amazon, is faced with dropping sales, a sinking share price, and angry shareholders. In walks the silver-haired founder of the company, who volunteers part of his reduced, if still substantial fortune, in order to buy the company and save the brand.

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The Social Sell

ImageYesterday, I bought a $25 American Express Gift Card for $15. The neat thing is, I did it on Twitter. I’m not sure if this sort of selling is necessarily going to be the next big thing in eCommerce, but it is certainly a compelling development in how Twitter – which recently raised the per-day cost of its “Promoted Tweet” to $200,000 – is seeking to monetize its product. Similarly, Facebook is experimenting with a ticket purchase option for some events, demonstrating Social Media’s interest – and need – to expand from simple advertising platforms to facilitators of consumer engagement – and purchases.

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