The Social Sell

ImageYesterday, I bought a $25 American Express Gift Card for $15. The neat thing is, I did it on Twitter. I’m not sure if this sort of selling is necessarily going to be the next big thing in eCommerce, but it is certainly a compelling development in how Twitter – which recently raised the per-day cost of its “Promoted Tweet” to $200,000 – is seeking to monetize its product. Similarly, Facebook is experimenting with a ticket purchase option for some events, demonstrating Social Media’s interest – and need – to expand from simple advertising platforms to facilitators of consumer engagement – and purchases.

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