Ubers, Ubers, Everywhere

The New York Times ran two articles this weekend, each one exploring an emerging class of Uber driver. The first article, from January 22nd, is titled “Older Drivers Hit the Road for Uber and Lyft,” and addresses, as you might expect, the increasing number of Baby Boomers who drive for app-based ridesharing services to supplement their income. … Continue reading Ubers, Ubers, Everywhere

Looking Down the Road

Within the past few days, two large car manufacturers have announced significant investments into companies that may, if successful, reduce actual car ownership. General Motors has invested in ridesharing startup Lyft, and Audi has put money into premium car rental service Silvercar. GM announced that it was putting $500 million into Lyft, valuing the company at $5.5 … Continue reading Looking Down the Road

Another Coffee for the Road

Starbucks has made it its business to partner with lots of tech companies – Uber, Spotify, The New York Times – and the most recent addition to that list is Lyft, the popular ride-sharing service. I think this partnership – along with Starbucks’s other deals – represents a new kind of dominance for the brand. In the 1990s … Continue reading Another Coffee for the Road