Shot on iPhone

Apple is running much-heralded ad campaign, showcasing the iPhone 6’s powerful camera in advance of the release of its new Photos app. This campaign fits with Apple’s larger advertising motif of demonstrating not so much its products, but what you can do with its products: Contrast this with the Android’s advertising equivalent of “speeds and feeds” — … Continue reading Shot on iPhone

Use Latest Photo

I’ve written in the past about my disdain for many of Apple’s native iOS apps. I often find them clunky and limited, particularly in comparison to third-party (and often multi-platform) alternatives. Instead of Notes I use Evernote, in lieu of iTunes I use Spotify, and in place of Mail, I use Dropbox’s Mailbox, a superb mail … Continue reading Use Latest Photo