News aggregator Digg was recently sold for $500,000 to Betaworks, another news-oriented website, with LinkedIn and The Washigton Post purchasing other pieces of Digg for another $16 million. Digg, which in 2008 was rumored to be mulling a $200 million sale to Google, had steadily lost ground to Reddit, largely due to cosmetic changes that alienated readers.
The swift decline of an internet powerhouse raises the question; will there ever be an internet comeback story? There have been countless victims of changing consumer tastes, poor executive decisions, and an inability to maintain a grasp of social media – none of them have recovered. Ford came back from the brink. So did Apple. But will a web outfit ever make a comeback?
We’d love your thoughts.
