Tag: Under Armour

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Of Sneakers and Software

The Next Web reports that running app Runkeeper was purchased by sneaker firm Asics. Runkeeper CEO Jason Jacobs wrote: When we look ahead, it seems clear that the fitness brands of the future will not just make physical products, but will be embedded in the consumer journey in ways that will help keep people motivated and … Continue reading Of Sneakers and Software

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Connected Health

Under Armour recently premiered a new fitness package called HealthBox, as part of a new chapter in the company’s Connected Health initiative. The package – whose gadgets are manufactured by smartphone maker HTC – includes a wi-if connected scale, sneakers (one shoe contains a little tracking pod), a heart rate chest strap, and a wristband activity … Continue reading Connected Health