Exploiting the Usability Gap

I’m always fascinated by firms that capitalize upon practical inefficiencies and piggyback on existing products or services. In both public and private realms, middleman firms pop up to smooth out the rough edges of transactions. Two recent examples: Tax prep software and parcel shipping apps. The recent kerfuffle over TurboTax’s price increase highlighted its dominant position in … Continue reading Exploiting the Usability Gap