I recently rediscovered Apple’s 2008 commercial for the original Macbook Air, and was surprised to find that it packed the same visual, emotional appeal that it did five years ago – even in the post-PC, iPad-centric era.
In the last few months, Apple has made two critical changes that reflect a shift away from its Jobs-era stance on hardware, and a compelling reorientation of its software. Continue reading “Threats and Adaptations”
Some of you may recall our brief piece several weeks ago, where we wondered whether Microsoft is guerilla marketing the Surface. Thanks to Apple Insider, we now know that it is. Just thought we’d say “toldja so.” Continue reading Microsoft is Guerilla Marketing the Surface
I walked past this rather corporate graffiti yesterday in Williamsburg, Brooklyn. Is Microsoft taking a Banksy-esque approach to on-the-street advertising? Or is someone just putting Windows on the wall? Would love your thoughts. Continue reading Is Microsoft Guerilla Marketing the Surface?