Slate has a long, well thought-out piece on NPR’s digital challenges and opportunities. Namely, NPR seems to be moving slowly as lots of other competitors – especially NPR veterans who’ve left the organization – roll out newer, more exciting audio programming: The debate also raised an even thornier and as-yet-unanswered question: What is the value of … Continue reading NPR’s Digital Challenges and Opportunities
Nieman Labs recently reported that Audible, the audiobook giant owned by Amazon, is getting into podcast distribution. Shan Wang writes: We appear to entering a phase of the market where podcasts — traditionally distributed via open RSS channels, available for download to any podcast app — are shifting into verticalized, producer-specific experiences. Think Earwolf’s Howl, … Continue reading The Podcast Market Solidifies
The Wall Street Journal has a thorough piece on the challenges of advertising on Podcasts. Namely, there’s no real way to track whether an ad has been heard, or even if a downloaded podcast has been listened to. And podcast advertising budgets are relatively small fries, compared to the big potatoes that are traditional media: … Continue reading Advertising on Podcasts
It seems that everyone – news outlets, sportscasters, poets, comedians and companies – is podcasting. How many people are profiting is another question, but, as The Economist pointed out this week, podcasting is in the midst of yet another renaissance: It is hard to identify the moment when podcasting took off, because it keeps having them. In … Continue reading Everybody’s Podcastin’
In light of Ben’s recent post about NPR’s new NPR One app, I figured I’d chime in on my own public radio listening habits. I really love NPR and APM (American Public Media). NPR tends to have more human interest stories, whereas APM has a strong tech- and finance- bent. I enjoy NPR’s Religion podcast, as … Continue reading Podcasting
Silicon Spatula 