Nieman Labs recently reported that Audible, the audiobook giant owned by Amazon, is getting into podcast distribution. Shan Wang writes: We appear to entering a phase of the market where podcasts — traditionally distributed via open RSS channels, available for download to any podcast app — are shifting into verticalized, producer-specific experiences. Think Earwolf’s Howl, … Continue reading The Podcast Market Solidifies
The New York Times recently profiled the British newspaper The New Day, which just entered the UK’s competitive media market. What makes the paper different is their aversion to, well, digital. The Times notes: What it doesn’t have is a website. Or an app. Or really much of a digital presence at all. The article continues … Continue reading It’s a New Day, But for Whom?
There’s a nice piece on Medium by a member of The Economist’s digital team that speaks to the 140 year-old publication’s active efforts to remain relevant to newer generations, which, in this case, amounts to a more aggressive digital strategy: social media, video, experiential marketing, interactive content, and so on. What I liked about the … Continue reading Let’s Get Digital