The Podcast Market Solidifies

Nieman Labs recently reported that Audible, the audiobook giant owned by Amazon, is getting into podcast distribution. Shan Wang writes: We appear to entering a phase of the market where podcasts — traditionally distributed via open RSS channels, available for download to any podcast app — are shifting into verticalized, producer-specific experiences. Think Earwolf’s Howl, … Continue reading The Podcast Market Solidifies

Let’s Get Digital

There’s a nice piece on Medium by a member of The Economist’s digital team that speaks to the 140 year-old publication’s active efforts to remain relevant to newer generations, which, in this case, amounts to a more aggressive digital strategy: social media, video, experiential marketing, interactive content, and so on. What I liked about the … Continue reading Let’s Get Digital