Twitter Advertising Goes HoC

So, House of Cards has clearly struck a nerve in the Twitter advertising world. It’s actually a little clever. Is @Frank_Underwood the man for the job? #HouseOfCardsSeason3 https://t.co/wvblf8aPKy — Monster (@Monster) February 27, 2015 Welcome back, Frank. See you in 10 hours, Twitter. #HouseOfCards #bingewatching #GoCommando pic.twitter.com/S1qzKd3Syd — Cottonelle (@cottonelle) February 27, 2015 Just knock … Continue reading Twitter Advertising Goes HoC

An Ad for HoC

Netflix dropped a new House of Cards trailer on us yesterday. As expected, it features the Underwoods presumably involved in various nefarious acts, and, perhaps, facing the consequences. Based on the trailer, here’s what we know for sure: 1. As in previous seasons, House of Cards will feature motorcades of black SUVs and flashing sirens, generally … Continue reading An Ad for HoC

Reading Johnson

I recently completed a 16-month immersion in The Years of Lyndon Johnson, Robert Caro’s sprawling biography of our often-overlooked 36th President. Between April 2013 and August 2014, I buried myself in the 3,500 pages – and thirty-five years of research – that comprise a series of books that is not just a biography of a man, but the … Continue reading Reading Johnson

The Bondcast!

Here’s our first episode of the Bondcast, where, true to our mission, we “make self-aggrandizing statements on things that we’re wholly unqualified to make statements about.” A brief breakdown of the ‘cast goes as follows:

2013-08-29 17.55.26
A little bit of Bonding, N64-style.

Continue reading “The Bondcast!”

A Dark Side of the White House

ImageNetflix’s new series House of Cards is a clear attempt to craft a show to rival broadcast favorites like AMC’s Mad Men or HBO’s Game of Thrones – or anything HBO has produced, for that matter. While many broadcast networks seek to produce reality television, talent contests, or chipper comedies, cable networks – most especially the aforementioned three-letter networks – have hollowed out a niche in high quality programming that focuses on character development and period set-design, achieving a result closer to film than traditional television. And in most ways, House of Cards is a fitting entrant to the ranks.

Continue reading “A Dark Side of the White House”