Connected Health

Under Armour recently premiered a new fitness package called HealthBox, as part of a new chapter in the company’s Connected Health initiative. The package – whose gadgets are manufactured by smartphone maker HTC – includes a wi-if connected scale, sneakers (one shoe contains a little tracking pod), a heart rate chest strap, and a wristband activity … Continue reading Connected Health

The High End of Fitness

There’s an article in this week’s Economist about the cult of the hard-charging, emailing-from-the-treadmill-at-4am CEO. The article also describes the investments that companies have made in on-site fitness centers and coaches: This cult of hyper-performance is nurtured by a growing army of personal trainers and yoga coaches who make their living by fine-tuning and de-stressing business … Continue reading The High End of Fitness