Tag: Economist

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Let’s Get Digital

There’s a nice piece on Medium by a member of The Economist’s digital team that speaks to the 140 year-old publication’s active efforts to remain relevant to newer generations, which, in this case, amounts to a more aggressive digital strategy: social media, video, experiential marketing, interactive content, and so on. What I liked about the … Continue reading Let’s Get Digital

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A Metaphor, Not a Skeumorph

From the always-proper Economist: The iPhone’s notification panel, with its imitation linen effect, was not descended from an object that was once made of linen. The switch that, say, allows you to switch an iPhone into Airplane Mode is not an on-screen replacement for what used to be a physical switch. In the early days of … Continue reading A Metaphor, Not a Skeumorph