My guess is that, in the wake of Tesla’s enormous, $3 billion pre-order frenzy last week, Ford’s PR team scrambled to get flattering coverage of their own efforts, seeking to be cast in the same Silicon Valley light reserved for tech companies. A recent article in The New York Times speaks to that effort: Over the past year, Ford … Continue reading The Mobility Company
Within the past few days, two large car manufacturers have announced significant investments into companies that may, if successful, reduce actual car ownership. General Motors has invested in ridesharing startup Lyft, and Audi has put money into premium car rental service Silvercar. GM announced that it was putting $500 million into Lyft, valuing the company at $5.5 … Continue reading Looking Down the Road
There seems to be nothing new under the sun – er, fire, that is. Mercedes-Benz just unveiled a fiery brushstroke design that its marketing gurus have dubbed “Aesthetics S.” Interestingly, the whole fiery car outline motif seems to have been begun by Infiniti last year, under the marketing tagline of “Inspired Performance.” Compare the designs … Continue reading Brushstrokes
Silicon Spatula 