Apples and Beats

If you listen closely, you just might hear the bass-heavy sound of the rumors that Apple will purchase Beats, the boldly-colored headphones company pioneered by Jimmy Iovine and Dr. Dre. Despite the pedigreed reporting by the Financial Times, I’m pretty skeptical that this acquisition is in the cards. As best as I can tell, here are the reasons why Apple wouldn’t spend $3.2 billion on Beats, as well as one reason why it might: Continue reading “Apples and Beats”