Digital Parenting

There was an article last month in AdWeek about how new parents are incredibly active on Facebook via mobile devices. Some interesting points they mention: New parents globally post 2.3 times more photos, 2.9 times more videos and 1.8 times more status updates than average users. Despite the popular perception that posts about Facebook users’ … Continue reading Digital Parenting

For Help, Hit “Send”

Twitter is getting deeper into the customer service game, and in so doing, seeking to combat Facebook Messenger. DigiDay reports: Twitter is making it easier for brands to initiate a direct message when private information is needed, say a record locator or a credit card number, with a new button within a tweet that directly … Continue reading For Help, Hit “Send”

Advertising on Podcasts

The Wall Street Journal has a thorough piece on the challenges of advertising on Podcasts. Namely, there’s no real way to track whether an ad has been heard, or even if a downloaded podcast has been listened to. And podcast advertising budgets are relatively small fries, compared to the big potatoes that are traditional media: … Continue reading Advertising on Podcasts

Good Enough

Fast Company ran an article yesterday on how the gourmet food magazine Bon Appetit shot its entire March issue on iPhones. The magazine’s creative director, Alex Grossman, observed: I’m not going to say we were making fun of ourselves as we did it, but so rarely, in making a magazine, does it mimic real life. I’m … Continue reading Good Enough