The Mobility Company

My guess is that, in the wake of Tesla’s enormous, $3 billion pre-order frenzy last week, Ford’s PR team scrambled to get flattering coverage of their own efforts, seeking to be cast in the same Silicon Valley light reserved for tech companies. A recent article in The New York Times speaks to that effort: Over the past year, Ford … Continue reading The Mobility Company

NPR’s Digital Challenges and Opportunities

Slate has a long, well thought-out piece on NPR’s digital challenges and opportunities. Namely, NPR seems to be moving slowly as lots of other competitors – especially NPR veterans who’ve left the organization – roll out newer, more exciting audio programming: The debate also raised an even thornier and as-yet-unanswered question: What is the value of … Continue reading NPR’s Digital Challenges and Opportunities

The Podcast Market Solidifies

Nieman Labs recently reported that Audible, the audiobook giant owned by Amazon, is getting into podcast distribution. Shan Wang writes: We appear to entering a phase of the market where podcasts — traditionally distributed via open RSS channels, available for download to any podcast app — are shifting into verticalized, producer-specific experiences. Think Earwolf’s Howl, … Continue reading The Podcast Market Solidifies

Let’s Get Digital

There’s a nice piece on Medium by a member of The Economist’s digital team that speaks to the 140 year-old publication’s active efforts to remain relevant to newer generations, which, in this case, amounts to a more aggressive digital strategy: social media, video, experiential marketing, interactive content, and so on. What I liked about the … Continue reading Let’s Get Digital

We Have Met the Future, and It Is Messaging

VentureBeat has the story today of Facebook’s new partnership with Dutch airline KLM to integrate boarding passes, flight information, and customer service into Messenger. As I’ve written before, Facebook Messenger has completely embraced the platform approach and integrated everything from mobile payments to Uber booking to customer service, all in one app. And it’s compelling to see … Continue reading We Have Met the Future, and It Is Messaging