Shot on iPhone

Apple is running much-heralded ad campaign, showcasing the iPhone 6’s powerful camera in advance of the release of its new Photos app. This campaign fits with Apple’s larger advertising motif of demonstrating not so much its products, but what you can do with its products: Contrast this with the Android’s advertising equivalent of “speeds and feeds” — … Continue reading Shot on iPhone

Twitter Advertising Goes HoC

So, House of Cards has clearly struck a nerve in the Twitter advertising world. It’s actually a little clever. Is @Frank_Underwood the man for the job? #HouseOfCardsSeason3 https://t.co/wvblf8aPKy — Monster (@Monster) February 27, 2015 Welcome back, Frank. See you in 10 hours, Twitter. #HouseOfCards #bingewatching #GoCommando pic.twitter.com/S1qzKd3Syd — Cottonelle (@cottonelle) February 27, 2015 Just knock … Continue reading Twitter Advertising Goes HoC

Exploiting the Usability Gap

I’m always fascinated by firms that capitalize upon practical inefficiencies and piggyback on existing products or services. In both public and private realms, middleman firms pop up to smooth out the rough edges of transactions. Two recent examples: Tax prep software and parcel shipping apps. The recent kerfuffle over TurboTax’s price increase highlighted its dominant position in … Continue reading Exploiting the Usability Gap

Swappa

I’m due for a new phone, and, like any Apple-head without a contract, I spent a long time traversing the internet in search of an unlocked iPhone 6. I spent a while on Amazon and an inordinate amount of time on eBay. Amazon is a cleaner purchasing process, and eBay, for better or worse, offers a bit … Continue reading Swappa

The Necessity of Liberal Arts

I’ve always been fascinated by the intersection of business, especially technology, with liberal arts such as literature and philosophy. Despite the emergence – and necessity – of STEM studies, it is clear that the study of liberal arts informs everything from product design to supply chain management to marketing. Steve Jobs phrased the dynamic particularly well at the 2011 iPad 2 Introduction: There … Continue reading The Necessity of Liberal Arts

Bringing It

Canon launched their “Bring It” campaign a few months ago, as part of the larger goal of, well, bringing SLRs to the consumer market, but for the purpose of shooting serious video, not just pictures. Based on the content featured in the ad, it seems as though Canon is trying to go nose-to-nose with GoPro on … Continue reading Bringing It