Shot on iPhone

Apple is running much-heralded ad campaign, showcasing the iPhone 6’s powerful camera in advance of the release of its new Photos app. This campaign fits with Apple’s larger advertising motif of demonstrating not so much its products, but what you can do with its products: Contrast this with the Android’s advertising equivalent of “speeds and feeds” — … Continue reading Shot on iPhone

Twitter Advertising Goes HoC

So, House of Cards has clearly struck a nerve in the Twitter advertising world. It’s actually a little clever. Is @Frank_Underwood the man for the job? #HouseOfCardsSeason3 https://t.co/wvblf8aPKy — Monster (@Monster) February 27, 2015 Welcome back, Frank. See you in 10 hours, Twitter. #HouseOfCards #bingewatching #GoCommando pic.twitter.com/S1qzKd3Syd — Cottonelle (@cottonelle) February 27, 2015 Just knock … Continue reading Twitter Advertising Goes HoC

The Three-Shot Espresso

Two weeks ago, Starbucks announced that it would implement a monthly subscription plan for its newly-introduced high-end line of coffees. This comes on the heels of the coffee giant announcing the opening of its coffee mega-mecca, the Roastery, in Seattle, providing a destination for coffee worshippers to come, pray, and purchase at the origin of, well, … Continue reading The Three-Shot Espresso

Exploiting the Usability Gap

I’m always fascinated by firms that capitalize upon practical inefficiencies and piggyback on existing products or services. In both public and private realms, middleman firms pop up to smooth out the rough edges of transactions. Two recent examples: Tax prep software and parcel shipping apps. The recent kerfuffle over TurboTax’s price increase highlighted its dominant position in … Continue reading Exploiting the Usability Gap