I’ve recently seen a lot of ads and billboards around New York City suggesting ways for New Yorkers to reduce their junk mail, and providing a simple online form that allows residents to opt-out.
Interestingly, the USPS has come to rely on junk mail to make up lost revenue, as fewer and fewer people mail actual letters. It’s compelling to see local environmental programs throw a wrench into federal budgeting plans, and it will be more interesting to see how the Post Office reacts. We’ve seen advertising on mail trucks, and I think it may not be long before we see Katniss Everdeen on a Forever stamp.
Silicon Spatula 