The Future is in Your Queue

netflixThere is a great metric by which companies’ success can be measured. Effectively, if the name of a corporation’s good or service becomes interchangeable with the product category as a whole, the company’s product – or at least its marketing – is probably pretty successful. Older examples would be the use of the word “Xerox” as a verb, or “Kleenex” as a catchall for tissues.┬áIn our generation, the use of “Google” as a verb is likely the best example.

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