The Social Sell: Valentine’s Day Edition

If Twitter partners with Amex to take on eCommerce, you can be sure that Facebook will make its own effort, too.

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The Social Sell

ImageYesterday, I bought a $25 American Express Gift Card for $15. The neat thing is, I did it on Twitter. I’m not sure if this sort of selling is necessarily going to be the next big thing in eCommerce, but it is certainly a compelling development in how Twitter – which recently raised the per-day cost of its “Promoted Tweet” to $200,000 – is seeking to monetize its product. Similarly, Facebook is experimenting with a ticket purchase option for some events, demonstrating Social Media’s interest – and need – to expand from simple advertising platforms to facilitators of consumer engagement – and purchases.

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The Facebook Ad

Facebook posted its first ad this morning, depicting, among other things, chairs, airplanes and bridges – in short, the things that connect us. The minute-and-a-half long spot, produced by Wieden+Kennedy, places gentle violin strings over images that are both urban and rural, developed and developing, young and old – all of them rather banal. The … Continue reading The Facebook Ad