Microsoft is Guerilla Marketing the Surface

Some of you may recall our brief piece several weeks ago, where we wondered whether Microsoft is guerilla marketing the Surface. Thanks to Apple Insider, we now know that it is.  Just thought we’d say “toldja so.” Continue reading Microsoft is Guerilla Marketing the Surface

The Facebook Ad

Facebook posted its first ad this morning, depicting, among other things, chairs, airplanes and bridges – in short, the things that connect us. The minute-and-a-half long spot, produced by Wieden+Kennedy, places gentle violin strings over images that are both urban and rural, developed and developing, young and old – all of them rather banal. The … Continue reading The Facebook Ad

Brushstrokes

There seems to be nothing new under the sun – er, fire, that is.  Mercedes-Benz just unveiled a fiery brushstroke design that its marketing gurus have dubbed “Aesthetics S.” Interestingly, the whole fiery car outline motif seems to have been begun by Infiniti last year, under the marketing tagline of “Inspired Performance.”  Compare the designs … Continue reading Brushstrokes