I think it’d be a cool extension of the whole crosshatching theme. Just saying. Advertisements Continue reading Microsoft Should Totally Do a Hashtag-Windows Campaign
There seems to be nothing new under the sun – er, fire, that is. Mercedes-Benz just unveiled a fiery brushstroke design that its marketing gurus have dubbed “Aesthetics S.” Interestingly, the whole fiery car outline motif seems to have been begun by Infiniti last year, under the marketing tagline of “Inspired Performance.” Compare the designs … Continue reading Brushstrokes
I walked past this rather corporate graffiti yesterday in Williamsburg, Brooklyn. Is Microsoft taking a Banksy-esque approach to on-the-street advertising? Or is someone just putting Windows on the wall? Would love your thoughts. Continue reading Is Microsoft Guerilla Marketing the Surface?
We’ve employed our literary chops to write a brief, preemptive eulogy for RIM, in the style of John Milton’s Lycidas. Enjoy.
RadioShack is an interesting sort of place. Much like your local CVS, Radio Shack sells a broad assortment of items at considerable markups, aiming at customers more interested in convenience than cost. “The Shack” has a pretty varied shelf, selling big ticket items like TVs and smartphones, as well as more mundane doodads like cables and chargers. Understandably, the business is rapidly shrinking, thanks to online behemoths like Amazon (which even has its own branded line of peripherals) and the reasonable variety of electronics now found in Costco, Walmart, and Target, wherein RadioShack operates the “Bullseye Mobile” counter.
For years, Microsoft was regarded as the elephant in the computer room. It was big, it was boring, and it was impossible to go one conversation without begrudgingly mentioning the computer behemoth. But now, with the meteoric rise of Apple, things look a little different – and possibly more favorable, for the world’s largest software company and its decisive push into hardware.
For nearly ten years, Apple has had a lock on hardware, creating gorgeous aluminum-and-round-edged devices that impressed techies and average users alike. Apple excelled at crafting dependable software that worked with – and only with – their devices. And in quick succession, Cupertino pushed out the iPod, iPod touch, iPhone, and iPad – each one not so much inventing a field as re-imagining it, tying it into Apple’s expanding, if heavily curated, ecosystem of music, TV, movies and apps.
News aggregator Digg was recently sold for $500,000 to Betaworks, another news-oriented website, with LinkedIn and The Washigton Post purchasing other pieces of Digg for another $16 million. Digg, which in 2008 was rumored to be mulling a $200 million sale to Google, had steadily lost ground to Reddit, largely due to cosmetic changes that … Continue reading Even Websites Have their Fifteen Minutes