In the last few months, Apple has made two critical changes that reflect a shift away from its Jobs-era stance on hardware, and a compelling reorientation of its software. Continue reading “Threats and Adaptations”
Some of you may recall our brief piece several weeks ago, where we wondered whether Microsoft is guerilla marketing the Surface. Thanks to Apple Insider, we now know that it is. Just thought we’d say “toldja so.” Continue reading Microsoft is Guerilla Marketing the Surface
Facebook posted its first ad this morning, depicting, among other things, chairs, airplanes and bridges – in short, the things that connect us. The minute-and-a-half long spot, produced by Wieden+Kennedy, places gentle violin strings over images that are both urban and rural, developed and developing, young and old – all of them rather banal. The … Continue reading The Facebook Ad
I think it’d be a cool extension of the whole crosshatching theme. Just saying. Continue reading Microsoft Should Totally Do a Hashtag-Windows Campaign
There seems to be nothing new under the sun – er, fire, that is. Mercedes-Benz just unveiled a fiery brushstroke design that its marketing gurus have dubbed “Aesthetics S.” Interestingly, the whole fiery car outline motif seems to have been begun by Infiniti last year, under the marketing tagline of “Inspired Performance.” Compare the designs … Continue reading Brushstrokes
I walked past this rather corporate graffiti yesterday in Williamsburg, Brooklyn. Is Microsoft taking a Banksy-esque approach to on-the-street advertising? Or is someone just putting Windows on the wall? Would love your thoughts. Continue reading Is Microsoft Guerilla Marketing the Surface?
We’ve employed our literary chops to write a brief, preemptive eulogy for RIM, in the style of John Milton’s Lycidas. Enjoy.